+27%
conversion
Mobile conversion rate, compared across the eight weeks before and after migration.
Sample project · Lumen Retail
One storefront for 40,000 products and 12 countries
Sample project: an illustration of how we approach this kind of work, not a real client engagement.
Industry
Retail · Headless commerce storefront
Timeline
6 months
Team
1–2 senior engineers
Stack
- Next.js
- TypeScript
- Headless commerce API
- Algolia
- Vercel
01 · The challenge
What was getting in the way
Lumen sold home goods through twelve separate regional sites, each with its own catalogue copy, price list and checkout. A product update meant twelve edits, and mobile pages took more than six seconds to become usable.
Search was the biggest leak: shoppers typing a product by its local name or a common misspelling saw empty results, and the merchandising team had no way to tune what appeared first.
02 · Our solution
What we built and how
We moved the catalogue into one headless commerce back end and built a single Next.js storefront that renders per-market pricing, tax, language and delivery options from shared content. Product pages are statically generated and revalidated when stock or price changes.
A new search service handles synonyms, typo tolerance and per-market ranking rules that merchandisers can edit without a release. Checkout was rebuilt as a single page with local payment methods for each country.
03 · Results
What changed after Lumen Retail went live.
Sample figures for this illustrative case study, measured against the period before launch.
1.9 s
mobile load
Largest contentful paint on a mid-range phone, down from 6.4 s.
−31%
cart abandonment
Driven by the one-page checkout and local payment options.
12 → 1
codebases
Regional sites consolidated into a single storefront.
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